The International Institute of Enterprise – Heidelberg (IIOE)

Juergen H. Daum
President and founder of the IIOE

“The experiences corporate managers made in the recent economic recession, the current volatility of the environment, and the resulting uncertainty (=the "new normal") is changing what is regarded as best practice in enterprise management: We will experience a new focus on entrepreneurial sustainability, i.e. on the art of living with uncertainty, on turning risk into opportunity, and on creating real and sustaining value not only from a customer and investor, but from a broader stakeholder, environmental and social perspective.

Those enterprises will be successfull in the future that develop in a systematic way their capabilities for forward oriented steering with a more longterm and strategic perspective that includes all material, financial and immaterial factors of enterprise success required to create and maintain sustainable competitive advantage from a customer, investor and a stakeholder perspective.

Thus, we need a new approach to enterprise management. Companies need  leadership, organizational, people management and stakeholder relationship concepts, as well as control and steering systems that help them to thrive in the new enviroment:
To enable their people, business partners, customers and other stakeholders to leverage their full potential in the company's ecosystem and that help to create an organization that is able to maintain its core values and mission in a constantly changing and dynamic environement - while adapting to new customer and stakeholder expectations and needs.
The control and steering system has to support this. And it has to support dynamic performance management as well as good trade-off decision making that balances the focus on short term business and financial results with the need to care for the future by building and maintaining long-term potential yield, competitive strength, and stakeholder value. This requires to extend the traditional (pure internal) focus on financials and profitability by systematically integrating the customer and stakeholder value add perspective into the formal reporting, control and steering system."

Juergen H. Daum